The Keyword will be connecting for your visitor (traffic).
increasingly short keyword your using, increasingly biggest visitor.
"how the way we can take over a keyword?"
"We can, take over a keyword with a backlink"
What's the backlink?, you can read in here.
back to SEO again, some many technique seo?.
it's so many, look here and read some article.
one example by making use of social media such as facebook, twitter google plus etc, and share your link article in there. Now i sure you can understand with seo, for me again. SEO is Logical.